Strategic communications, including payor termination
Message clarity in high-stakes moments
Whether you’re negotiating with a major payor or navigating a public dispute, every word matters. We help healthcare organizations lead with consistent messaging — internally, externally, and under pressure.
Payors often have more resources at their disposal. They are sophisticated marketers and sales-driven organizations. Our strategic communication programs help level the playing field, effectively engaging with all audiences — internal and external — through all channels. We keep your allies close, your physicians aligned, and we activate audiences to advocate for you. People want access and choices, and their payor is only as good as the network they provide.
Communications strategy built for managed care realities
- Payor negotiation positioning
- Consumer, messaging, and sentiment research
- Dispute communications
- Stakeholder alignment
- Media strategy and training
- Internal teams and board communications
FAQs
Is this just PR?
It is so much more. This is strategy built for contract-critical moments — where what you say and how you show up shapes financial and brand outcomes. We go beyond communications plans and PR support to deliver message architecture and emotionally resonant creative that breaks through the noise. Because in moments that matter most, you need more than strategy — you need connection with the audiences that can influence resolution and protect your patients.
Do you support public statements during payor disputes?
Yes. We’ve written and managed press responses, internal talking points, and stakeholder communications during contentious negotiations and terminations. We also help with the media strategy and messages based on your unique market and relationships.
Can you help train our leaders to deliver messages effectively?
Absolutely. We offer executive media training, coaching, and real-time support during sensitive moments.
Do you only support crisis moments?
Not at all. We also help providers proactively frame your value story and align messaging across strategy, finance, and clinical teams. The ideal time to start this work is well in advance of a crisis, and our work can often help avoid one in the first place.
What role does research play in this work?
Most healthcare organizations track awareness and preference. We go further. Our research reveals how your brand is perceived and how that perception influences payor relationships and negotiations. Our insights align stakeholders, sharpen strategy, and drive action. We draw from national consumer data and direct market experience to identify what works and help you lead with confidence.
Say the right thing, the right way
Your message isn’t just what you say — it’s how people remember what you stand for. It must be authentic. It must meet people where they are. And it must focus on what your audiences care about, not exclusively what you care about. We help you speak with clarity when it matters most. Let’s get aligned.