Resources - Unlock Health

Resources

Unlock Health has deep experience in managed care consulting, revenue strategy, contract performance and negotiations, benchmarking, analytics, and strategic communications

The Pivot: The (im)perfect storm hospitals face in 2026 and 2027

In the next 18-24 months, headwinds facing healthcare providers will become a full-blown hurricane. Unlock CEO, Brandon Edwards, explores factors that must be addressed as providers prepare to weather the coming storm. One thing is certain — there is no time to waste.

Becker's webinar: 9/24 at 1 p.m. CT

In this webinar from Becker's, Unlock's Ben Fuqua and Kevin Thilborger explore how to factor changing reimbursement levels into targeting and growth planning.

What the heck is going on with MLR and the health insurance business?

Unless patients suddenly stop incurring health insurance claims, there's only one place left for payors to go to get control of rising medical loss ratios: providers. By understanding this, providers can better prepare for what's ahead.

What does Authentic Healthcare Marketing mean in the context of payor/provider issues?

As contract disputes between payors and providers grow more frequent — and more public — the principles of Authentic Healthcare Marketing play a critical role in helping patients, employers, and communities understand what’s happening and what it means for their access to care. This essay explores how health systems can lead with authenticity to communicate clearly, build trust, and navigate moments of disruption.

Q2 2025 earnings for the top payors: the managed care mirage gets murkier

Kevin Thilborger highlights key takeaways from the Q2 earnings calls of top insurance companies.

It may be big — there's nothing beautiful about it

As millions of people find themselves newly uninsured when the One Big Beautiful Act goes into effect, the burden for absorbing healthcare costs is squarely on the shoulders of providers. Here are five things every healthcare leader should know.

Four essential investments every healthcare marcomm budget needs to thrive

When economic pressure hits, it may be tempting to cut deep into your budget. But some marketing-communications investments aren’t optional — they’re your foundation. This post breaks down four essential areas worth protecting to keep your strategy and brand strong — and your outcomes measurable.