Author: Brandon Edwards
Months later: Have health insurers delivered on their prior auth promises?
Health insurance companies pledge prior authorization reform, yet providers face ongoing delays and distrust, highlighting the gap between promises and reality.
The Pivot: The (im)perfect storm hospitals face in 2026 and 2027
In the next 18-24 months, headwinds facing healthcare providers will become a full-blown hurricane. Unlock CEO, Brandon Edwards, explores factors that must be addressed as providers prepare to weather the...
What does Authentic Healthcare Marketing mean in the context of payor/provider issues?
Policy shifts and rising healthcare costs are heightening existing tensions between payors and providers. As disputes become public, committing to an authentic comms strategy rooted in your brand's mission and...
How will United’s struggles impact healthcare providers?
UnitedHealthcare has spent 15-20 years building a reputation for tough negotiating. Now that they've lost 40% of their value in just a few weeks, what will it be like to...
Health insurers say they’ll do better … time will tell if they do
In the wake of Brian Thompson's murder, the public demanded significant changes from health insurers. Will they follow through? Unlock Health CEO, Brandon Edwards assesses their first public statements of...
We need an attitude of genuine humility to address a healthcare system in desperate need of change
The murder of UnitedHealth Group CEO Brian Thompson has ignited a heated debate about systemic issues in the U.S. healthcare system, highlighting the urgent need for reform while condemning violence...